BCLC issues an advisory via its #GiftSmart campaign

The British Columbia Lottery Corporation (BCLC) has issued an advisory cautioning against encouraging the gifting of lottery-related items to children through its #GiftSmart initiative. This is with the forthcoming holiday season in mind. The goal is to reduce the impact of gambling on young people.

According to a BCLC study, between 10-14% percent of young people experience gambling-related risks. In addition, the negative effects of gambling are currently affecting about 4-6% of children between the ages of 12 and 17. In the case of international research, the improper gambling situation begins right at the age of ten.

According to the Director of Player Health at BCLC, Ryan McCarthy, an inclination towards gambling from an early age leads to the negative influence of gambling, even worse when it takes the shape of an addiction. The program that they have started hopes to address these issues and create more awareness. As per his understanding, the buying or gifting of a virtual tool box kicks off the process.

Based on the latest Canadian gambling news, McCarthy has taken the initiative to recommend some viable solutions for parents, such as constant supervision and interaction with their children. Concerns about the risks associated with gambling should be thoroughly discussed with them.

McCarthy believes that the goal for parents is to instill in their children the characteristics of self-realization, such as when they begin ignoring their studies and slipping into the debt trap. It is critical that parents set a good example and have a positive influence on their children.

To guarantee that the #GiftSmart program reaches out throughout the North American gambling arena, BCLC has created partnerships with the National Council on Problem Gambling (NCPG) and McGill University’s International Center for Youth Gambling.

This is being implemented through the distribution of reminders to more than 3,400 lottery retail establishments across British Columbia. In addition, the use of numerous social media networks is prevalent. The GameSense website includes additional information on tools and advice for parents.